Normative Social Influence on an Individual

Who was your most influential teacher? Why?

We are only influenced by society first and then by the norms of our friend circles. Teachings of life that influence us begin and end here. Most behaviors get their origin in these sections and they take shape as life moves on.

Reasons for normative behavior: The brain and body of humans are not designed to live aloof. However, different heads have different ideas and a common sense of getting acknowledged. We live in a society and society lives in us. This is the

Social influence on an individual.
Photo Courtesy: DeviantArt

primary reason why every individual remains heavily influenced by the norms of the society they live in. The collective behavior of fraternity is regarded as a common thing that sets the particular normative structure for all its members. Sometimes an influential personality or a group of people assembled the courage to go against the prevailing customs of the society. Others start following the new normal, but ultimately that is what we call normative social influence. A human needs a cluster of other people with whom he finds a comfortable living style. A superlative or a passive competition always runs inside acquainted circles. A person who does not follow the general norms of society is likely to get trapped in circumstances. Social paradigms worth noting incidents of even suicide for seclusion from the fraternal body. Every normal individual tries to afloat his loyalty to keep bonds with his different groups under the influence of family reasons or economic or social reasons. Moreover, the human call for signal acceptance by the community plays a significant role.

Influence of Social Media: Digital interaction among people is an increasing trend. It has expanded the communities in vivid patterns of financial, entertainment, NGO

Normative social influence for social integrity.
Photo Courtesy: 3D Bay

services, castes, religions, and much more to blindly follow the authorities or individuals in a flowing stream. Leave alone the politics, most social media influencers are becoming trendsetters in creating new norms. Astoundingly, the praise or likes in most cases are greater than the dissents. So much so that the common man also is getting more approval on digital media than in personal interaction. Moreover, Social media has become so influential that many people ardently feel embarrassed about their poor performance. Exchange of greetings or expressing grieves on social media platforms are present-day examples of normative social influence.

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