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Arri Alexa is a popular brand among filmmakers all around the world. Despite fierce competition, the brand Arri stands tall in the field of cinema and television including that of commercial shootings.

Past and present of Arri: Robert Richter and August Arnold established this company in Munich in 1917. Filmmaking was already started in the world and the first ever full-length film was produced by 1906. The first film camera Kinnari 35 introduced in 1924 to the first digital camera Arriflex D-20 in 2005 has been a successful entrepreneur journey for Arri. The company has established its reputation in around a hundred years so strongly that most filmmakers in the world prefer the Arri cameras over others.

Arri in 2010 entered into cinematography with the motion picture camera Alexa. This was a triumphant transition into the digital realm of the movie-making cameras. Many makers of Hollywood movies have used Alexa with great delight.

Arri Alexa camera is preferred for the best results:  Arri is solely a camera-making company that now makes cameras for Medical Surgery Robots as well. Not only the camera but Arri has its ecosystem of camera accessories including the lights. Arri lenses, for example, are compatible with other cameras also. However, the prices are always high in the market compared to the competitive brands. Nonetheless, the reputation for quality and precision is very high and is accepted for this reason by the customer. Everything matters for a rich experience of producing products with ultimate accuracy and minute precision. Lens for instance has a mini-heater that allows the shooting in the severe cold and prevents fogging in most conditions.

Hollywood movies with Arri cameras: The Hollywood movie The Revenant released in 2015 was produced with Arri cameras. Life of Pi, Hugo, Birdman, and Gravity are some other Hollywood creations that used Arri cameras before The Revenant. These films have won the Academy Awards for Best Cinematography.

Arri Alexa XT and Arri Alexa XT M were used in the shooting of The Revenant film in extremely cold conditions. The temperature dropped down to as low as -30 degrees Celsius in various locations in Canada. Film director Alejandro Gonzalez Inarritu who won the Oscar award for the film had extensively used Arri Alexa 65 for accurate results. Interestingly, only the natural lights of the daytime were used during the shooting of this film.

Cinematographer Lubezki and director Inarritu worked with Arri Alexa for a seamless experience in the Hollywood film Birdman. The film eventually looked like a single continuous shot throughout. Handheld camera shots were taken with Alexa Plus. Also, they used a specially designed backpack for shootings in remote and tricky scenes with Alexa M.

Ang Lee, director of Life of Pi also chose a camera system, Arri Alexa. Claudio Miranda as a director of photography finally decided to mount six Arri Alexa for better contrast and shades with lights. This Hollywood movie also won the Best Cinematography Award in 2013.

The digital Arri Alexa camera system is extensively used in the Hollywood and Bollywood film industry. Over 70% of the top-brass filmmakers prefer this camera system for the accuracy of colors and contrast range with desired precision. Most film industries across the world have adopted the Arri Alexa digital system of cameras despite its sky-scorching price.